I help organisations ask better questions.
My work has moved across brand, UX, visual communication, campaigns, products and spaces. The disciplines change, but the contribution has remained remarkably consistent: understanding complexity, connecting perspectives and creating enough clarity to move forward.
Sometimes that becomes a brand system. Sometimes a digital product, campaign, information graphic, exhibition or workshop. I don't believe the medium should determine the answer before we've understood the question.
I work between strategy and execution. I like finding the underlying structure, translating it into a clear direction and then staying close enough to the work to make sure that direction survives contact with reality.